Slöjd-Detaljer was founded in 1960 by Dan and Margit Medin. Back then, the main focus of the company was to provide schools with supplies for woodwork classes. It was at this time that new directives from the school board said that handicraft lessons in schools should become more diverse and that teachers should start using other materials in classes, such as metal, enamel, rattan etc. Dan was working as a craft teacher at the time and saw the need for a comprehensive supplier that would simplify the ordering process for art and craft teachers.
Slöjd-Detaljer worked exclusively with the sale of school craft products for many years and to this day schools continue to be one of the company’s most important customer groups. Although the customer base, product range, catalogue and market has altered and expanded over the years, the basic business idea has remained unaltered - Creativity and the joy of creating remains as Slöjd-Detaljer's core focus.
The first catalogue was published in 1961 and was merely a booklet consisting of stenciled pages. Today, the catalogue is printed annually in four different languages and is distributed throughout the Nordic region. We have a range consisting of over 8000 products including many household brand names.
Since 1998 Slöjd-Detaljer has been owned by Dan and Margit's daughters Monica Medin-Sjöäng and Marianne Medin. However, it is only Marianne who works for the company, in the position of Managing Director. Even though Slöjd-Detaljer has grown, she has continued to run the business in the same spirit and with the same orientation as her parents.